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Rockies Core Faculty Member to Present at Downtown Colorado, Inc. Annual Conference
Dr. Beth Parish invited to lead an interactive session on branding
University of the Rockies core faculty member Dr. Beth Parish will present at Downtown Colorado, Inc.’s 2015 Annual Conference. The conference, titled “Vibrant Colorado Downtowns,” will be held in Durango, Colo., October 6-9, 2015.
University of the Rockies is a leading graduate school focused on social and behavior studies. Dr. Parish is a faculty member in the University’s School of Organizational Leadership. Her presentation, Branding: The Driver of Your Community’s Marketing Plan, will be an interactive session defining branding, offering examples of successful community brands, and detailing the simple steps to help communities create a strong brand. The session will be held on Thursday, October 8.
“I am thrilled that, as a University of the Rockies faculty member, I can partner with Downtown Colorado Inc. to help Colorado communities understand how branding can drive every decision they make from who they hire, to who they target to visit, to how their tag line is created,” said Dr. Parish. “The annual DCI conference celebrates vibrant Colorado downtowns and I am honored to use my expertise to support independent businesses, and celebrate and strengthen Colorado’s downtowns.”
About University of the Rockies
University of the Rockies is a leading graduate school of the social and behavioral sciences that offers programs for students seeking their PhD, PsyD, or Master of Arts degree. Students may take classes at a state-of-the-art instructional site in downtown Denver, Colo., or work toward degrees online from anywhere in the country. Whether face-to-face or online, University of the Rockies students enjoy the same access to industry professionals, research, and publishing opportunities. For more information, please visit www.rockies.edu/, www.facebook.com/UniversityoftheRockies, www.twitter.com/URockies, or call Shari Winet, Vice President of Public Relations, at 866.621.0124 x11601.